Cookie Policy

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, keep you signed in, and understand how you use the site. TechBenchPro uses cookies to provide a functional, secure, and personalized experience with our PC building tools and content.

These cookies are necessary for the website to function and cannot be disabled without breaking core features:

We use Google Analytics (GA4) to understand how visitors use our site. This helps us improve our tools and content. Analytics cookies collect:

• Pages visited and time spent on each page
• Which tools are most frequently used
• How you found our site (search engine, direct, referral)
• Device type, browser, and screen resolution
• General geographic location (country/region level, not precise location)

Analytics data is aggregated and anonymized. We do not use it to identify individual users. Google Analytics cookies include _ga, _ga_*, and related cookies, typically retained for up to 2 years.

We use Google AdSense to display advertisements. AdSense may use cookies to:

• Show ads relevant to your interests based on your browsing activity (personalized ads)
• Limit the number of times you see a specific ad
• Measure ad effectiveness

You can review and change what Google uses to personalise your ads, including turning ad personalisation off entirely, at My Ad Center. Turning personalisation off does not remove ads; you will see non-personalised ones instead. You can also block or delete cookies in your browser settings, as described in the Managing Cookies section below.

We use browser local storage (similar to cookies but stored differently) to enhance your experience:

• Saved PC builds — Your component selections in the PC Builder are stored locally so you don't lose progress.
• Tool preferences — Your preferred resolution, currency, and other tool settings.
• Authentication state — Your login status for instant page loads without re-checking the server on every navigation.
• Country preference — Your selected Amazon store country for affiliate links.

The following third-party services may set cookies when you use TechBenchPro:

• Google Analytics — Site usage analytics (see Analytics Cookies section)
• Google AdSense — Advertising (see Advertising Cookies section)
• Google reCAPTCHA — Bot protection on login and signup forms
• Razorpay — Payment processing for Indian users (cookies set during checkout only)
• Stripe — Payment processing for international users (cookies set during checkout only)

These third parties have their own privacy and cookie policies. We encourage you to review their respective policies for detailed information about their data practices.

You can control cookies through your browser settings:

You can also manage Google's advertising cookies at adssettings.google.com.

• Session cookies are deleted when you close your browser.
• Persistent cookies (like "Remember Me" authentication) remain until they expire or you manually clear them.
• Analytics cookies are typically retained for up to 2 years by Google Analytics.
• Local storage data persists until you clear your browser data or explicitly reset it in our tools.

We may update this Cookie Policy to reflect changes in our practices or for regulatory reasons. Updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

For questions about our use of cookies, contact us at [email protected] or through our Contact page.